Here is a great presentation by Blue Mango Learning Systems to help you understand and choose between video, screen captures (screensteps) or tutorials to get maximum impact or results.

At e-Possibilites, we can create your marketing videos, training tutorials as well as detailed user guides.

This video is about 23 minutes long but would give you great understanding of the options you have. Do let me know what you think or contact me if you would like me to do a free consultation on how I could help you and your organization reach more people with video marketing, convert more visitors into customers with screen casts or turn your customers into evangelist for your business with great custom product implementation tutorials.

“For the first time, marketers spent more in 2009 on Internet advertising than in magazines, according to a report from ZenithOptimedia, which said online ad spending would rapidly close ground on newspapers.”

(Source: NY Times, 4/26/10)

Alain