The greatest risk to any business is that no customers will show up, the issue is the mentality that customers are going to drop out of the sky just because you’re so cool.
Maybe marketing feels weird. Maybe selling feels impossible. (Trust me, I have been there.) Maybe you’re making excuses for not pushing out of your comfort zone, by telling yourself that great products don’t need to be marketed and sold — they just sell themselves.
Great products and services deserve great marketing, so they’ll find the audiences they can help. Your brilliant business idea is only as good as your ability to sell it.
Gone are the days (if they ever existed) where you only had to build a web site and people would come. The truth is that if you build it, they won’t come and if they do come, you’ve got only seconds to capture their attention.
Good well-crafted short Videos and great copy are proven ways to keep your visitors on your site for long enough to discover your ‘greatness’ or fantastic products. The look and feel of your web site comes second.
Look at AlbertaInsuranceExam.com, it has a look that only a mother could love. However, statistics are showing something very interesting and the sales are proving it is working.
Typically, on this web site, 40% of visitors drop off within their first 15 seconds on the site. However, of the remaining 60% more than 35% will subscribe to the free courses or newsletter and a whooping 50% will buy one of the 2 exam prep courses offered. These numbers (15% conversion rate) have kept steady for the last 9-10 months…
How is this being done? Well, I think first my target audience is clearly identified in the SEO and the first few words on the site on all pages. If that’s what you are searching for on Google, you’ll find it multiple times on the first page of Google for each relevant keyword or search phrases. If you are NOT looking to write and pass the Insurance Agent/Broker licensing exam, there is not much on this site for you. So, I don’t want to waste the visitors’ time and I am sure they appreciate it too.
For the visitors interested in these exam courses, I quickly go over the what, how, who, why and when of the courses and gives them an opportunity to get started right away.
This scenario is repeating itself over and over on many web sites, mine as well as others on the internet.
One of the biggest problem I see on web sites is too much focus on the look and feel and not enough on the content.
Remember, sell people want they want (SEO & salescopy) and give them what they need (content & value).
Hey, don’t take my word for it, try it for yourself and reap the rewards.
