There is a crisis in the human resources climate, as critical as the climate crisis. Talents and passionate people are being wasted, positions are filled with people that do not like them. It is time to change or simply allow change to happen.

Our current thinking and education system is failing.

Here is a video of Sir Ken Robinson that I recommend for your viewing.

Seth Godin at Gel 2006 from Gel Conference on Vimeo.

Marketing starts with asking why

Simon Sinek articulates in this short video and his book Start With Why how it is that some companies are able to better connect with their deeper reason – forbeing, with the result being a deeper resonance in the marketplace.

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

About Simon Sinek

In 2009, Simon Sinek released the book “Start With Why” — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change.

Two simple questions that can change your life in 2010. A short video from Daniel Pink.

Two questions that can change your life from Daniel Pink on Vimeo.

What is your sentence?

Where you better today than yesterday?

Alain

Here is a great presentation by Blue Mango Learning Systems to help you understand and choose between video, screen captures (screensteps) or tutorials to get maximum impact or results.

At e-Possibilites, we can create your marketing videos, training tutorials as well as detailed user guides.

This video is about 23 minutes long but would give you great understanding of the options you have. Do let me know what you think or contact me if you would like me to do a free consultation on how I could help you and your organization reach more people with video marketing, convert more visitors into customers with screen casts or turn your customers into evangelist for your business with great custom product implementation tutorials.

“For the first time, marketers spent more in 2009 on Internet advertising than in magazines, according to a report from ZenithOptimedia, which said online ad spending would rapidly close ground on newspapers.”

(Source: NY Times, 4/26/10)

Alain